Outright Bars were created by Marc Lobliner, a well-known figure in the bodybuilding and fitness community. The concept was simple: build a protein bar using real nut butter as the foundation instead of the typical blend of protein isolates, sugar alcohols, and binding agents. The result is a bar that reads more like a homemade recipe than a lab experiment.
Since launching, Outright has carved out a dedicated niche among fitness enthusiasts who want real food over engineered nutrition products. We reviewed the full lineup to see if the hype matches the product.
Outright Bars are built on nut butter, which means the macro profile skews differently from typical protein bars:
The sugar content is notably higher than most protein bars. This is because Outright uses real honey and oats rather than sugar alcohols or artificial sweeteners. The philosophy is clear: accept natural sugars from real food rather than replacing them with processed alternatives.
This makes Outright bars more calorie-dense and higher in sugar than competitors, but the trade-off is a completely natural ingredient profile.
Outright's ingredient list is refreshingly short:
That is essentially the entire ingredient list. No maltodextrin, no sugar alcohols, no artificial sweeteners, no preservatives, no soy lecithin. Every ingredient is something you would recognize from your kitchen.
Outright also offers plant-based varieties using sunflower seed butter and pea protein for those avoiding dairy and tree nuts. The ingredient philosophy remains the same: simple, real, recognizable.
Outright bars come in creative flavors including Peanut Butter Chocolate Chip, Toffee Peanut Butter, Butterscotch Peanut Butter, S'mores, and Banana Walnut. The peanut butter dominates the flavor profile across all varieties, which works if you love nut butter and may feel one-dimensional if you don't.
Texture is where Outright truly stands apart. These bars are soft, dense, and genuinely feel like eating a homemade no-bake cookie. There is no rubbery chewiness, no waxy coating, and no chemical aftertaste. The real chocolate chips add genuine texture contrast.
The Peanut Butter Chocolate Chip flavor is the bestseller and the one we would recommend trying first. The S'mores variant is also excellent, with real marshmallow flavor that does not taste artificial.
The one downside: these bars can be messy. The soft, nut-butter-heavy texture means they can stick to wrappers and fingers, especially in warm weather.
Outright Bars retail at approximately $2.50-$3.00 per bar. They are primarily available online through supplement retailers and the Outright website, with limited brick-and-mortar distribution. This lack of availability in mainstream grocery stores limits convenience.
Subscription options and bulk purchases can bring prices closer to $2.00-$2.50 per bar, which is reasonable for the ingredient quality.
Outright Bars are a great fit for:
They may not work for:
Outright Bars sit in a unique category. They are not competing with Quest or Premier Protein on protein quantity or macro optimization. Instead, they compete with RXBar, Perfect Bar, and other "real food" bars on ingredient quality and taste.
Compared to RXBar, Outright has a better texture and more indulgent taste but higher sugar. Compared to Perfect Bar, Outright delivers more protein and a heartier eating experience. Against GoMacro, Outright is not organic but offers a more satisfying flavor profile.
The closest competitor might be homemade protein bars. Outright essentially replicates what you would make in your own kitchen, then packages it conveniently.
Outright Bars are the anti-protein bar. They prioritize real food ingredients and genuine taste over macro optimization and calorie minimization. If you have ever looked at a protein bar ingredient list and wondered what half the items are, Outright is the antidote.
The trade-offs are real: more calories, more sugar, less protein per calorie than optimized competitors. But for consumers who simply want a wholesome, delicious snack with a meaningful protein contribution, Outright Bars are hard to beat.
Outright bars use real, whole food ingredients without artificial sweeteners, sugar alcohols, or preservatives. By whole food standards, they are among the healthiest protein bars available. However, they are higher in calories (280-310) and sugar (14-18g) than many competitors, so they are best viewed as a nutritious snack rather than a diet food.
Outright bars were created by Marc Lobliner, a bodybuilder, supplement industry veteran, and CEO of MTS Nutrition. He developed the bars out of frustration with processed protein bars, wanting to create something using real nut butter and simple ingredients that he would actually enjoy eating.
No. Outright bars contain zero artificial sweeteners. They are sweetened with real honey and naturally occurring sugars from nut butter and oats. This is a core part of the brand's philosophy of using only real, recognizable ingredients.
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